They repeated their semi regular question comparing whether people like the parties and their leaders, asking whether people like each party and its leader, the party but not the leader, the leader but not the party, or neither. 63% of people now say they don’t like Ed Miliband, up from 56% in Oct 2012 and 51% in Jan 2011. 30% say they like Miliband, a net score of minus 33. In comparison Gordon Brown’s worst score was minus 36 in July 2008. On the party he leads 49% of people say they like Labour, and 43% say they dislike Labour giving them a net score of plus 6 and meaning they are still the party that people have the most positive opinion of.
Looking at the same questions for David Cameron, 43% of people like him, 52% dislike him (a net score of minus 9, slightly better than last year but less positive than when he was in opposition). For the Conservative party 39% have a positive view, 57% a negative view (a net score of minus 18). The pattern we’ve seen before continues – David Cameron is still more likeable than his party (-9 compared to minus 18), while Ed Miliband trails behind his party (minus 33 compared to plus 6). Neither prevents Labour having a lead in voting intention.
For the first time the like him/like his party question included Nigel Farage and UKIP. Farage was liked by 27%, disliked by 50% (a net rating of minus 23); UKIP were liked by 25%, disliked by 52% (a net rating of minus 27, so Farage slightly more popular than his party).
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